Velaro is working hard to make 2008 a great year for our customers. We’re developing a number of key new features that will be rolling out over the coming months.
Feature Sneak Peak: Progression Analytics
As part of our commitment to make this year extraordinary for our customers, Velaro is introducing something truly revolutionary. Our developers have been working night and day for almost a year on an industry secret: Progression Analytics. Progression Analytics provides multi-step conversion tracking. You will be able to track actionable events on your site and see which events lead to sales. We’re looking for a handful of companies that are interested in beta testing this cutting-edge feature. To find out more, please contact our Product Development Team.
Industry Focus: Click-to-Call and Click-to-Chat Grows
Technology and services supporting customer service were up, with 32% of the sites offering live help versus 29% the previous year; and 87% of call center agents answering questions correctly, versus 75% in 2006. Click-to-call functionality, though still relatively rare, grew dramatically to 16% of the sites reviewed versus only 3% the previous year.
Velaro Click-to-Call is included with all SMB and Enterprise accounts. For set-up questions please contact support [at] velaro [dot] com.
Customer Success: signs R us
One of our valued customers has taken the time to send us a great story about how live help continues to increase his conversions:
“I always believed live chat had potential. But with an average of only 1-2 chat requests a day, we just weren’t satisfied with the results we were getting from LivePerson’s service.
However, the day we switched over to Velaro’s online conversion management system, our response rate literally exploded. Instead of only 1 or 2 chats a day, we’re now getting an average of 20-25 chat requests a day with the same traffic.
What made the difference? Velaro. The system automatically prompts our visitors to interact with a Sign Consultant at key decision points. We’re not only witnessing higher conversion rates, our clients are commenting more than ever about how impressed they are with our customer service. But the only change has been the switch to Velaro.
To see a live example of Velaro in action, just go to www.signsRus.com. As you surf the pages within the site, you’ll see firsthand how the system automatically engages our visitors.”
-Tim
We greatly appreciate Tim taking the time to send us an unprompted testimonial. Velaro is always looking for customer stories for press releases, case studies and to display on our heavily trafficked website. If your company would like to share your success stories with us, we’ll pass that information along and give you some great publicity. Please contact our marketing department for more information.
Best Practices: Offline Messages
A few of Velaro’s customers asked for the ability to redirect customers to an alternate page instead of having the standard “Not here form.” We thought it was a great idea and wrote up an article on how to do just that.
