Blue Sky Factory Offers Special Promotion for Velaro Customers!
Blue Sky Factory helps customers achieve email marketing success through a combination of stellar proactive account management, superb creative services, and solid technology.
Blue Sky Factory is working with Velaro to offer a special incentive for Velaro customers.
- $350 off the set-up fee (a $500 fee reduced to just $150 for this promotion only)
- Free dedicated IP address (if needed)
- Free pack of 4 campaign preview and inbox monitor event tests
- Free creative or campaign assessment/consultation (30 mins)
- 30% off e-newsletter and/or email template design
In addition to the incentive above they are also offer the base price for $250.00 a month vs $300.00 and add in 15% off all CPMs!
To find out more, visit them on the web at:
http://blueskyfactory.com/velaro/
Velaro’s Going to be Coast to Coast in 7 days – Come Join Us!
First Stop: Online Market World in San Francisco –
Online Market World is the premiere event for online sellers and marketers dedicated to taking their businesses to the next level. For companies that market and sell on the web, Online Market World 2008 brings together the best innovative minds in the industry, to help people learn how to market products better; how to exploit the growing list of online markets (such as Amazon, Google, Yahoo!, MSN, Facebook, Shopping.com, etc.) while implementing successful multi-channel sales and service strategies.
If you’re going to be at the show, Velaro is at booth #325. Please stop by and say hi.
Next Stop: Computer & Technology Showcase in Charlotte –
Computer & Technology Showcase is a business to business event that brings decision makers, IT professionals and executives from all segments of the business community together.
If you’re going to be at the show, Velaro is at booth #309. Please stop by and say hi.
Customer Success: All Top Books
Books and Beyond Company Overview
Books and Beyond operates an Internet bookshop, www.alltopbooks.com, serving the general public. They aim to regularly offer prices that are lower than those of Amazon and similar online retailers. All prices on their website already include UK postage. They have built up a loyal base of repeat customers, including large scale bulk buyers such as educational establishments, law firms and event management/corporate consultancy companies. They are based in London, UK.
The Situation
Books and Beyond were asking themselves questions to try and improve their customer offering. Why, for example, were people arriving at their web site and then leaving without taking advantage of their “get a quote for a book not in stock” service? Books and Beyond visitors were coming to the web site via search engines with direct links to products. But then they would leave. Potential customers, having read about the product they searched on, left the site leaving Books and Beyond with more questions. Was there a way to engage these people, by proactively contacting them to see how near to buying they were? If people were not motivated enough to ask for more information about the company, and were considering becoming affiliates or bulk buyers, how could they raise the level of the visitors’ interest and convert them into long-term customers?
The Solution
Books and Beyond chose Velaro’s hosted live help solution for use on www.alltopbooks.com in order to create an accessible and trustworthy online shopping experience for their customers, as well as boost conversion rates, and keep customers on the site to place their order. They particularly noted Velaro’s flexible approach to customer support. With instant international phone calls from the sales and technical people, the two companies were able to reach a pricing solution that no other provider of chat could match. This was important, as Books and Beyond needs to ensure that it’s expenditure is kept within tight limits.
The Results
Using Velaro’s hosted live help solution, www.alltopbooks.com immediately noted significant benefits in customer contact. The number of people using the chat was substantially higher than was the case with their previous chat providers. They also noted that the chat button loaded far more quickly, with chat uptime being much more reliable. No more embarrassing situations where the chat provider’s hosted product crashed during a chat with an All Top Books customer.
Achievements extend beyond the intangible benefits of more customer confidence. Sales have increased too, with the value of customer orders increasing by on average 10% plus.
Likewise, Velaro chat has given All Top Books customers confidence to negotiate far bigger deals than previously achieved. For example, they recently negotiated a contract that will be 700% larger than their previous largest contract. It has also made it far easier for the media to contact them and get instant replies in writing than by having to use email or phone (no written record available.)
“We do believe customer confidence is the way to clinch more sales”, said Dilip Sinha, managing director of Books and Beyond. “It’s very difficult to convince people that you are different from the other websites – we call ourselves ‘the difference in online bookselling’ – and Velaro’s pricing, reliability and virtually instantaneous support when needed allow us to use a tool which enables us to deliver instant answers to customers questions. This allows us to demonstrate our fast response in sourcing books and our personal pricing, which leads customers to go ahead and buy.“
Live Chat Best Practices
How do I add automated chat requests to my web pages?
September
Velaro’s real-time visitor monitoring script provides the additional capability to make automated chat requests to visitors. Automated requests are very powerful in that they do not require your agents to manually try to initiate a chat session with each visitor. In addition, once you have automated requests set up correctly they will only be displayed to visitors if an agent is online and available to take a request.
You can configure automated request on each individual web page to be displayed after the visitor has been sitting on that page for a specific amount of time.
You can configure you’re account to only show an automated requests 1 time for each visitor within a specific amount of time. That way, you can ensure that your visitors are not getting inundated with too frequent auto-requests.
To set up automated requests, you first need to ensure that your web pages are properly constructed. After making sure your web pages are set up properly, follow these easy steps:
1. Log into the Velaro control panel at http://login.velaro.com
2. Select Deploy -> Visitor Monitoring Scripts from the main menu.
3. Select the “Auto-Invites” option below the default script that you are presented.
4. Enter the number of seconds you want a visitor to be idle on a page before an automated chat request is presented.5. Click Update
6. Make sure that you set any other visitor monitoring script options that you will require for your web page(s).
7. Copy this script to your clipboard.
8. Paste that script into all of the HTML pages within your website which you want an automated request. Velaro recommends that it be inserted at the BOTTOM of each page, immediately before the closing </body> tags.
After the scripts have been added to the page, you should configure the frequency that you want auto-initiated requests to display. To configure this option, select the “Setup” -> “Visitor Filtering” option from the control panel menu.
By modifying the “Auto open chat frequency” option you will control the timespan that Velaro will use to display multiple auto-initiated requests to an individual visitor. For more information on the frequency please see this article in our knowledge base
http://www.velaro.com/kb/KnowledgebaseArticle10011.aspx
If you want auto-initiated requests to show up all the time, set this value to 0.
Posted by velaro 
Posted by velaro 
Posted by velaro 
